WHAT WE DO

NICE GUY MEDIA is lead by several nice guys whose expertise in the Television & Film, Digital Media, International Marketing and Retailing Industries uniquely positions NGM to create world-class entertainment, and to capitalize on both traditional and emerging business opportunities.

As nice guys, we feel that the traditional ways of product placement just aren't enough anymore. Audiences don't like it. Brands feel stuck with it. Our thinking is that brands need to influence storyline. This shift is profound - entertainment developed over the last 50 years for broadcast just doesn't work like it used to. At NGM, our core competencies Are storytelling and business developement; building a loyal audience for brands by telling a great story well while developing brilliant new business opportunities for our partners.

HOW WE DO
CONTENT COMMUNITY COMMERCE

When NGM develops concepts and content, we work in close co-operation with Brands to develop the following formats:

• Multi-Platform Programming and Development – content is designed to exploit the best attributes of each platform.
• Branded Entertainment
• Multi-Platform Distribution– create and implement tailor made infiltration-plans to maximize audience building and revenue generation.
• Symbiosis between Programming, Marketing and Distribution.

WHY WE DO

Nice Guy Media is a digital studio and consulting practice that creates both original properties, and branded entertainment campaigns that play across multiple media including: television, internet and wireless devices. NGM creates value for its clients and partners by focusing on solving two of the major problems facing the advertising and entertainment industries today.

• The days of the traditional 30-second television spot dominating the industry are drawing to a close. As audiences increasingly consume content over a wide variety of media platforms, and ignore commercials, new programming formats, sponsorship relationships, and business models are being developed to fill the gap left by the declining reliance on traditional television ads.
• The need for multi-platform content. With fragmented audiences consuming content on multiple devices, brands can no longer be confined to one platform. The challenge for entertainment companies today is to take traditional storytelling techniques and marry them to new technologies that enable interactivity, community participation and more ways to monetize the property. Traditional studios are not set up to do so.

The NICE GUY management team is uniquely qualified to address these challenges, with years of experience developing branded content for traditional television, interactive television, internet, mobile, apps and video game platforms. The management team understands the unique attributes and limitations of each platform, giving NGM the ability to seamlessly orchestrate brand messages across the full sweep of media platforms.

CONTACT

Nice Guy Media | Los Angeles
201 N Westmoreland Avenue Suite 106
Los Angeles CA 90004
Phone +1 (213) 380-0442
Contact: imnice@niceguymedia.com